Learn Behavior Design
Training in Fogg Behavior Design is for professionals who --
(1) need to change behavior at scale and
(2) want a proven system that actually works
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If your success depends on changing human behavior, you’re in the right place.
Fogg Behavior Design is a system you follow step by step. This system was created, tested in real-world settings, and improved over 20 years by Dr. BJ Fogg, founder of the Behavior Design Lab at Stanford.
Who should learn Fogg Behavior Design?
Product managers
People working in startups
Digital marketing pros
Interaction designers
Employee wellness leaders
Consultants who care about behavior change
You have two ways to learn Fogg Behavior Design.
Option 1: Learn online at your own pace ($299)
Dr. Fogg’s “Online Course in Behavior Design” will teach you the most important models & methods for changing behavior.
Learn at your own pace in eight practical lessons (total: 6 hours, mostly video)
Join office hours with Dr. Fogg, on Zoom once a month
→ Learn more about the Online Course in Behavior Design
Option 2: Learn from Dr. BJ Fogg for 6 weeks ($4000)
Dr. Fogg’s “Expert Training in Behavior Design” brings professionals together on Zoom in a small group, hands-on format. Over the course of 6 weeks (2 hours/week), you’ll learn how to apply Fogg Behavior Design to real work challenges. Fogg’s breakthrough models and methods draw on over 20 years of research and hands-on experience. Learning the system will be a gamechanger for your product--and for your career.
Join a small group on Zoom.
Learn directly from Dr. BJ Fogg.
Practice new skills, get feedback, and level up to mastery.
Learn how to guide your team, step by step, in Fogg Behavior Design
Get access to over 25 custom resources to help you apply Fogg Behavior Design.
Not sure which training is right for you?
Talk with Dr. BJ Fogg (Free 15-Min Call)
If you don’t know which training is best for you, apply to talk with Dr. Fogg in a 15-minute call.
Is this training a good fit?
Dr. Fogg’s training is a fit for you if any one of these is true:
Your company’s success depends on influencing people’s behavior at scale.
You need customers to do behaviors reliably — and you want the skills to design those behaviors with confidence.
Your mobile app isn’t performing the way it should, and you’re ready to fix that.
You’re the behavior expert in your org, and you want to sharpen your edge.
You’re a product designer who wants to lead with insight — not guesswork.
You want to level up your professional skills and make a bigger impact at work.
If even one of these sounds familiar, Fogg Behavior Design training will serve you well.
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To be clear: This training is not about Tiny Habits coaching.
This training goes above and beyond the Tiny Habits book. If you're looking to become a Tiny Habits® Certified Coach, go here instead.