Dr. BJ Fogg, PhD
Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design.
BJ is the New York Times bestselling author of Tiny Habits.
To see more of BJ’s work, go to BJFogg.com.
Industry leaders who've trained in behavior design:
Tiny Habits
Tiny Habits is the only place where you can learn about the Behavior Model in depth - or you can get in touch for training. Building on his groundbreaking model, which shows that behavior occurs when motivation, ability, and a prompt converge, BJ Fogg presents practical, science‑backed strategies in his New York Times bestselling book.